A little over a decade ago, the powers within the music industry were completely different. Publishing companies and major record labels were responsible for promoting artists and thereby controlled what was being spun on the radio, reviewed in major music magazines and being played on MTV. In the time that has since passed, the industry has been in a constant state of flux. While the major labels are losing their hold on the music-loving public, independent artists are learning to promote their music, book tours and conquer new fanbases without the help of those controlling entities that used to decide whether an act lived or died, or even whether or not their debut album would see the light of day. Anything is possible in this new age of music promotion, and if you (or someone in your band) is a little internet savvy, you’re already ahead of the game.
Now ranked the second most popular social networking site, Twitter is a must for all marketing savvy businesses. The chat room nature of the site allows businesses to communicate with customers in a way other social media sites can’t. But on Twitter, success is all about the followers. Below are a few tips on how to get more Twitter followers.
On Facebook, it’s all about the “likes,” especially for businesses. One fan hitting that like button can put your name in front of thousands of potential customers, since that like puts a status update on that person’s wall. Companies are struggling to learn new ways to prompt fans to like a post. Actively participating in your Facebook fan page by following these few tips can help you coax more likes and increase your exposure.
YouTube isn’t just for watching funny videos anymore. Businesses are realizing the potential of the video sharing site and catapulting it to social media megasite status. How can your business take advantage of the large customer base YouTube provides? The key is to draw people to your videos, experts say, and using the tips below, you can increase your YouTube views.